When campaign performance starts slipping, most marketers’ first instinct is to reach for the budget dial. The thinking seems rational: spend more dollars, get more exposure, and therefore better performance. Increasing dollars to struggling campaigns typically makes existing problems worse rather than better, however. Smart budget maximisation involves more than just scaling up. You need to establish whether campaigns that already exist have the building blocks to justify increased spend before scaling up ad spend. Below are three scenarios where budget increases will be a waste of funds and hurt your return on investment. 1. Low Ad Quality Throwing more…
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Investing in small cap mutual funds can be an exciting way to grow wealth in India’s dynamic financial markets. These funds invest in smaller companies with high growth potential but also come with higher volatility. For many investors, the challenge lies not only in choosing the right fund but also in understanding how much to invest and what returns to expect over time. This is where the concept of a systematic investment plan (SIP) combined with the power of a sip calculator can transform your investment experience. Instead of blindly investing, using a calculator helps you estimate potential returns, plan…