Leisure is changing fast in the Middle East and North Africa. For years, the region was known for luxury tourism, big malls, and concerts that drew global stars. Today, the leisure economy is much wider. People are spending money and time not just on travel or events but also on digital platforms. From esports to streaming — and even Arab casinos that personalize the user experience in Arabic — the definition of leisure is expanding.
Tourism Still Leads
Tourism remains a strong driver of growth. Dubai welcomed over 17 million international visitors in 2023, a record year. Saudi Arabia is investing billions in new resorts and cultural projects, aiming for 100 million visitors by 2030. These numbers show how travel and hospitality still dominate leisure spending in MENA. But they are no longer the only story.
The Power of Live Events
Concerts and sports also attract huge attention. Beyoncé, BTS, and regional stars like Amr Diab sell out stadiums across the Gulf. At the same time, Saudi Arabia and Qatar are investing in football, Formula 1, and even gaming tournaments. Live events bring in tourists and give locals new ways to enjoy free time. The market for entertainment tickets in the GCC alone is expected to reach over $3 billion by 2026.
Esports on the Rise
Esports is one of the fastest-growing parts of leisure. With a young population, MENA has become a hotspot for gaming. Saudi Arabia launched a $38 billion plan to make itself a global hub for video games. Major tournaments now take place in Riyadh and Dubai, drawing players and fans from around the world. Surveys show that more than 60% of young people in the region identify as gamers, making esports more than just a niche.
Streaming and Digital Fun
Streaming platforms also play a huge role. Netflix, Shahid, and StarzPlay are competing for viewers. People in MENA now watch an average of 4 hours of digital video daily, according to regional studies. Music streaming is also booming, with Anghami reporting record growth after its IPO.
This shift into digital leisure is natural in a region where smartphone use is almost universal. It also creates space for new types of entertainment. Alongside movies and music, platforms like online casinos in Kuwait are gaining users who want quick, safe, and mobile-friendly ways to enjoy their free time. For many, digital payments and mobile access make these services as normal as ordering food or streaming a show.
Why Digital Leisure Works
There are a few reasons digital leisure grows so quickly. First is convenience: users can watch, play, or interact from anywhere. Second is language: more services now offer Arabic-first options. Third is trust: better payment systems and stronger regulation mean people feel safe spending money online. That’s why sectors like streaming, gaming, and digital casinos have been able to scale fast.
Looking Ahead
The leisure economy in MENA is now a mix of old and new. Tourism and concerts still lead the headlines. But esports, streaming, and digital platforms are shaping how people spend everyday free time. Businesses that once focused only on luxury travel now see growth in online experiences.
For the young, tech-driven population of MENA, the future of leisure is not only about where you go but also what you can access on your phone. And in that future, both global players and regional platforms — from concerts to Arab casinos — are set to play a central role.
